About
\ˈən-dər-ˌtō\
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A strong underwater current that flows contrary to the waves on the surface.
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An implicit quality, emotion, or influence underlying the superficial aspects of something that leaves a particular impression.
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An underlying current, force, or tendency that is in opposition to what is apparent.
What is Undertow?
Undertow is a boutique localization agency.
We adapt content into target language versions.
We translate content ideas into communication strategies.
We turn data into actionable insights.
We convert visitors into customers.
Unique set of skills
We combine Digital Marketing with
Localization expertise.
We connect with our clients and talent on a human level.
Agile Approach
We’re always looking for new ways to adapt and improve.
Boutique Agency
We create processes tailored to your specific needs.
Personal Relationship
Why Undertow?
Meet the Team
Our team includes professionals with diverse backgrounds, allowing us to offer a mix of strategic marketing thinking and linguistic knowledge to help your content cut through the noise.
Caterina Salcedo
Marketing & Growth Director
With a background in Sales & Marketing, Caterina is a master in translating the complicated language industry lingo into easy-to-understand and actionable insights to create effective multilingual content.
Nicola Calabrese
Strategy & Technology Director
Thanks to his extensive experience in the language industry across different roles and organizations, Nicola helps companies define and manage their multilingual content strategy and production.
Marco Airoldi
Operations & Quality Director
With his perfect mix of project management and copywriting skills, Marco leads our language teams and ensures that the content we deliver to our clients is of the utmost quality.
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Margherita Marinelli
Project & Talent Coordinator
Perfectly balancing timeliness, high quality, and budgeting in all projects she manages, Margherita continuously delivers effective results to our clients. Plus, she’s the lovely point of contact for the pool of amazing professionals we work with.
Solenn Marchand
French Language Consultant
Ilona Brophy-Lehmann
German Language Consultant
Janey
Wong
Content
Manager
Seasoned Social Media Strategist specializing in Digital Marketing. Self-taught and proud, she's passionate about crafting engaging digital narratives. An organized content creator who delivers impactful results.
Carolina Ribes Tortajada
Spanish Language Consultant
Ruben Vitiello
Italian Language Consultant
…and our amazing team of native translators, writers, editors, and SEO specialists.
