This is what we do
Tell us what you want to achieve, and we'll help you get there. When it comes to content, there's no such thing as one-size-fits-all.
Do you ever feel like the copy you receive from your translation agency is flat and uninspired? We know the feeling. Unfortunately, most language service providers value accuracy above everything else, forgetting that marketing copy needs to be much more than accurate; it needs to be engaging, inspiring and, most of all, effective. At Undertow, we focus on the goal you’re trying to achieve with your content, and we adapt it for your target audience so they’ll click on that button, subscribe to your newsletter or buy your product.
Is translating your brand communications not giving you the results you hoped for? When it comes to branding and advertising, you need much more than a simple translation.
You spent months (and a fair bit of money) carefully crafting your campaign. Why lose it all when you step into the global marketplace? This is where we come in.
Based on your brief, Undertow will present you with multiple creative adaptations of your high impact copy (think taglines, TV commercials, print ads, banners...), all supported by linguistic insights and English back-translations, to put you firmly in the driving seat when you take your brand abroad.
Have you ever considered creating content tailored to your international audiences? Sometimes, simply adapting English copy into different languages isn’t enough to reach and engage all your potential customers. For example, why would your French audience read a blog post about Thanksgiving? Wouldn't it be better to have local copywriters tap into the target culture’s most authentic flavour, creating content that not only reads better, but is more relevant, more engaging, and therefore more effective? Undertow can help you with that. Once we’ve determined your requirements and objectives together, we’ll get down to business. And if you have local teams, we can cooperate with them to ensure our content fully matches your expectations.
What’s the use of good copy if no one can find it?
Computers are smarter than we give them credit for. They might not be able to fully appreciate literature, but they sure can tell good from bad when it comes to online content. That’s why it’s crucial that your web pages are optimised for local markets, including effective keywords and relevant metadata, so they’ll perform better in online searches and score higher in search engine results. Undertow will take care of it – All you have to do is sit back and enjoy the increased traffic.