Unlocking Global Markets with Localization
Product, Marketing, Operations... Localization shapes the entire Customer Experience across international markets.
Discover how Farmable transformed their approach to global expansion with Undertow.
"Undertow is an extension of our existing team, and they have a specialized skill that allows us to focus on what we do best."
Kaye Hope, COO & Co-Founder of Farmable
Facing Local Challenges, Partnering with Undertow
Farmable's global expansion was hindered by the unique communication needs of farm managers around the world. Addressing these local requirements proved to be a significant challenge, as traditional market entry methods were both expensive and resource-intensive.
By collaborating with Undertow, Farmable was able to successfully launch into new markets, leveraging Undertow's expertise in localization to create content that resonated with their target audiences. This strategic partnership streamlined Farmable's internal processes, improving collaboration and project management across the organization.
Transforming Product Localization
Farmable's initial process for translating their app relied on spreadsheets, leading to risks of data loss and operational inefficiencies. Additionally, they were unable to add new languages because they didn’t have the necessary in-house resources.
By partnering with Undertow, Farmable was able to transform their localization workflows and optimize their processes, while the implementation of translation memory practices enabled them to efficiently reuse previous translations.
"Undertow is not just a translation service, but it's like a localization consulting service."
Max Bangen, Product Manager at Farmable
"After Undertow localized our product, we saw a significant increase in downloads and new users, and many of them said to us that they've been waiting for the app (to be available in their language)"
Lara D'Agostino, Farmable
Multilingual Marketing: From a Challenge to a Competitive Advantage
Farmable faced challenges in creating content that resonated across diverse agricultural communities.
By partnering with Undertow, they transformed their multilingual marketing approach. Undertow's expert localization services enabled Farmable to manage and scale their content efficiently, ensuring their communication was always culturally relevant and linguistically accurate.
For example, the launch of Farmable's localized content in Italy led to a surge in downloads and user engagement. Undertow's detail-oriented approach empowered Farmable to optimize their operational processes, making their global marketing campaigns more effective and impactful.