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Don’t let Localization be a pain in the SaaS.
Let Undertow manage it for you.

Undertow is the Fractional Team for B2B SaaS companies that want to leverage localization to grow worldwide—without the headache of setting up a whole new department.

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Why Localization is a Pain for SaaS Companies

Many SaaS teams juggle localization with spreadsheets, freelancers, or overworked internal staff. The result? Manual work, uneven results, disjointed user experience, and endless delays. Every product or content update becomes a new challenge—slowing your global growth.

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Why Choose Undertow

Undertow embeds within your company, leveraging our expertise, AI & automation, and local specialists to help you set up, optimize, and scale your localization—so you can focus on your core business with peace of mind.

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Here's what our clients say

When it comes to translation, SEO localization, and multilingual marketing, I know I can count on Undertow. They always offer actionable insights and deliver high-quality content. It feels like working with trusted in-house colleagues.

Alfonso Gonzalez Bartolessis - Senior Localization Manager - Sinch Email.webp

Alfonso González Bartolessis

Senior Localization Manager, Sinch Email

How it works

01

Initial consultation

We review your needs and goals for global growth.

02

Audit

We assess your current localization setup.

03

Implementation

We turn insights into action and make improvements.

04

Ongoing Support

We manage your localization program, ensuring smooth operations.

At each step, we can hand you everything you need to run things yourself—or we can manage it for you.

Find Your Path to Global Growth

Already International?

Our Localization Performance Audit (LPA) is for SaaS companies already localizing but looking to optimize and scale. We analyze your current setup and recommend targeted improvements to boost efficiency and impact.

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Entering New Markets?

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Our Minimum Viable Experience (MVE) analysis is designed for SaaS companies new to localization. We help you quickly and confidently enter your first international market, setting up the right processes and infrastructure for future growth.

Custom Localization Services

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Custom AI translation agents

Leverage AI to ensure accurate, brand-aligned translations at a fraction of the cost.

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Product Localization logo
Product Localization

Focus on delivering amazing software, and leave the localization to us. Our hands-off service ensures your product is localized on time and ready for your launch date.

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Marketing Localization
 Marketing Localization

Develop a diversified marketing strategy adapted for each market. We help you generate more leads and boost international growth.

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Language Technology
Language Technology

Automate your workflows and optimize content management with our tech solutions. Focus on your core business while we handle the rest.

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Case Study: Farmable
Expand. Engage. Optimize.

  • Expanded into new markets—localized content that truly resonates.

  • Boosted international user growth—surge in downloads and engagement after launching in Italy.

  • Transformed localization workflows—streamlined operations and improved efficiency.

  • Empowered global marketing—culturally relevant, impactful campaigns.

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The multilingual Content podcast

The Multilingual Content Podcast
Insights from the frontlines of global SaaS growth

Learn how other founders, marketers, and product leaders are scaling content across languages and borders.

Learn from experts at leading tech companies

In-house International Content Production
Ready to Leverage Localization to Boost Your Global Growth?

Don’t let localization slow you down. Partner with Undertow and unlock seamless, expert-driven expansion for your SaaS.

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