About us
We are a boutique localization agency specialized in B2B SaaS.
At Undertow, we understand the unique challenges B2B SaaS companies face when expanding into global markets. Our mission is to simplify the complexities of delivering a seamless multilingual customer experience—across Product, Marketing, Sales, and Customer Success—enabling you to focus on your core business while we handle all aspects of translation and localization.
We’re a small but dedicated team, which means you’ll have the opportunity to work directly with our founders—seasoned localization experts who bring valuable experience to every project. Our personalized approach allows us to give each client the focused attention they need, helping us integrate smoothly with your processes and adapt quickly to your unique requirements.
At Undertow, we’re not just a vendor; we’re a partner dedicated to delivering tangible results through effective localization. We offer a diversified GTM strategy tailored to each market and employ our MVE (Minimum Viable Experience) approach to ensure scalable, efficient growth.
With full transparency at every step, we empower you to confidently expand your global reach.
Why Undertow?
Specialized in B2B SaaS
We focus exclusively on B2B SaaS, tailoring our processes and technology to meet the unique needs of companies like yours.
Personalized Relationship
We offer a level of personalized attention and agility that larger firms can’t match. You’ll have direct access to our founders—experienced localization professionals who prioritize your success.
Agile Approach
We seamlessly integrate with your workflows and adapt quickly to changing needs.
Boutique Agency
We provide a white-glove experience to a select group of clients, giving you the full attention and care you deserve.
Technology-Driven Scalability
Our advanced tech stack enhances scalability and our translation platform integrates seamlessly with your existing systems, such as WordPress, GitHub, Intercom, Zendesk, and more.
A True Partnership
We go beyond being a vendor—we’re a committed partner, invested in your international success and dedicated to helping you achieve tangible results.
Meet the Team
Undertow is a close-knit team focused on helping B2B SaaS companies expand globally. We integrate seamlessly with your operations, working alongside you like in-house colleagues.
With diverse backgrounds in multilingual marketing, localization operations, and language tech, we ensure your content resonates across cultures and reaches your audience effectively.
Caterina Salcedo
Caterina leads Undertow’s marketing mission to create easy-to-understand actionable insights that empower B2B SaaS companies to deliver effective multilingual content.
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Nicola Calabrese
Drawing on his extensive experience in the language industry across different roles and organizations, Nicola acts as a consultant, guiding B2B SaaS companies in defining and managing their localization strategy and operations collaboratively.
Marco Airoldi
Leveraging his vast knowledge in localization project management, Marco ensures our operations run smoothly and that the content we deliver to clients meets the highest standards of quality.
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Margherita Marinelli
Perfectly balancing timeliness, high quality, and budgeting in all projects she manages, Margherita continuously delivers effective results to our clients. Plus, she’s the lovely point of contact for the pool of amazing professionals we work with.
Janey Wong
Seasoned Social Media Strategist specializing in Digital Marketing. Self-taught and proud, she's passionate about crafting engaging digital narratives. An organized content creator who delivers impactful results.
Ruben Vitiello
Italian Language Consultant
Solenn Marchand
French Language Consultant
Ilona Brophy-Lehmann
German Language Consultant
Carolina Ribes Tortajada
Spanish Language Consultant