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SaaS International Expansion: Why 83% Want to Go Global but Only 56% Feel Ready
New research reveals a 27-point gap between SaaS companies that want to expand globally and those that feel ready to do it. The missing piece? Localization, across the entire customer journey, not just the checkout page.
Nicola Calabrese
May 148 min read
Localization as a Competitive Advantage: Why First Movers Win Markets
In B2B SaaS, the first company to localize a market well builds trust and word of mouth before competitors arrive. Here's why localization is a competitive advantage, what bad localization actually costs, and how to reframe the conversation with leadership.
Nicola Calabrese
May 126 min read
AI Marketing Signals in B2B: The New GTM Playbook for SaaS Expansion
How AI is shifting B2B marketing from campaigns to real-time signals — and what that means for SaaS companies expanding internationally. Insights from Joliene van Grieken, Co-founder of The Growth Syndicate.
Nicola Calabrese
Apr 307 min read
Fractional Teams for SaaS: How to Build a Marketing Function for International Expansion
How to structure your marketing team when expanding internationally — why fractional talent, lean teams, and AI-powered execution are replacing traditional hiring. Insights from Joliene van Grieken, Co-founder of The Growth Syndicate.
Nicola Calabrese
Apr 308 min read
GEO for B2B SaaS: What Changes (and What Doesn't) When Marketing Shifts from SEO to AI Search
How GEO (Generative Engine Optimization) is changing content strategy for B2B SaaS companies expanding internationally — and why your localization strategy matters more than ever. Insights from Joliene van Grieken, Co-founder of The Growth Syndicate.
Nicola Calabrese
Apr 278 min read
Navigating the Complexities of UX Localization and Inclusivity
Learn how to navigate UX localization and inclusivity with insights from Aglaia Pavlerou, Localization Manager at DICE. Read now.
Janey Wong
May 29, 20244 min read
Managing Multilingual Products: Lessons from a Localization Expert
Localization is a complex undertaking that requires specialized skills and expertise. As more startups look to expand globally,...
Janey Wong
Apr 12, 20245 min read
Building Strong Relationships Between Startups and Translation Agencies
Learn from Francesca, Localization Director at Phase, how startups can forge relationships with translation agencies for global success
Janey Wong
Apr 12, 20245 min read
Leveraging Localization in Product Discovery and Delivery
Learn how to integrate localization in product development with insights from Morana Perić, Head of Localization at DeepL.
Janey Wong
Apr 5, 20245 min read
AI Localization: The Role of Humans and Limitations of AI
Discover the balance between AI and human expertise in localization. Learn to harness AI localization with Morana Perić from DeepL. Read now
Janey Wong
Apr 4, 20245 min read
Measuring the Impact of Localization for SaaS Companies
Software-as-a-Service (SaaS) companies live and die based on their ability to acquire and retain users across different geographies. As...
Janey Wong
Apr 4, 20246 min read
Start Small, Think Big: The Gradual Approach to Localization
Start small, think big. Discover how a gradual approach to localization can amplify your global reach and strengthen customer relationships.
Janey Wong
Feb 28, 20244 min read
Communicating the Value of Localization: An Internal Battle
Explore strategic approaches and learn how to communicate the value of localization and overcome internal battles with stakeholders
Janey Wong
Dec 6, 20234 min read
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