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AI Marketing Signals in B2B: The New GTM Playbook for SaaS Expansion
How AI is shifting B2B marketing from campaigns to real-time signals — and what that means for SaaS companies expanding internationally. Insights from Joliene van Grieken, Co-founder of The Growth Syndicate.

Nicola Calabrese
22 hours ago7 min read


Fractional Teams for SaaS: How to Build a Marketing Function for International Expansion
How to structure your marketing team when expanding internationally — why fractional talent, lean teams, and AI-powered execution are replacing traditional hiring. Insights from Joliene van Grieken, Co-founder of The Growth Syndicate.

Nicola Calabrese
23 hours ago8 min read


GEO for B2B SaaS: What Changes (and What Doesn't) When Marketing Shifts from SEO to AI Search
How GEO (Generative Engine Optimization) is changing content strategy for B2B SaaS companies expanding internationally — and why your localization strategy matters more than ever. Insights from Joliene van Grieken, Co-founder of The Growth Syndicate.

Nicola Calabrese
4 days ago8 min read


Mastering Marketing Strategies For B2B SaaS: Insights from Nicoletta Dorizzi at Inriver
Master multilingual marketing with insights from Nicoletta Dorizzi—localization, AI, and customer-centric strategies for global B2B success!

Undertow Team
Feb 10, 20259 min read


Navigating the Complexities of UX Localization and Inclusivity
Learn how to navigate UX localization and inclusivity with insights from Aglaia Pavlerou, Localization Manager at DICE. Read now.

Janey Wong
May 29, 20244 min read


Managing Multilingual Products: Lessons from a Localization Expert
Localization is a complex undertaking that requires specialized skills and expertise. As more startups look to expand globally,...

Janey Wong
Apr 12, 20245 min read


Building Strong Relationships Between Startups and Translation Agencies
Learn from Francesca, Localization Director at Phase, how startups can forge relationships with translation agencies for global success

Janey Wong
Apr 12, 20245 min read


AI Localization: The Role of Humans and Limitations of AI
Discover the balance between AI and human expertise in localization. Learn to harness AI localization with Morana Perić from DeepL. Read now

Janey Wong
Apr 4, 20245 min read
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