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Undertow Team
Feb 109 min read
Mastering Marketing Strategies For B2B SaaS: Insights from Nicoletta Dorizzi at Inriver
Master multilingual marketing with insights from Nicoletta Dorizzi—localization, AI, and customer-centric strategies for global B2B success!

Undertow Team
Jan 248 min read
Unlocking the Power of Localization: A Strategic Guide for B2B SaaS Global Growth
Unlock global growth for B2B SaaS with strategic localization. Discover tips for breaking barriers, entering new markets and driving success

Janey Wong
Jun 10, 20249 min read
The Art of Product Localization: Insights from a Localization Specialist
Explore the art of product localization with insights from Aglaia Pavlerou, Localization Manager at DICE. Read now.

Janey Wong
Apr 12, 20245 min read
Managing Multilingual Products: Lessons from a Localization Expert
Localization is a complex undertaking that requires specialized skills and expertise. As more startups look to expand globally,...

Janey Wong
Apr 12, 20245 min read
Building Strong Relationships Between Startups and Translation Agencies
Learn from Francesca, Localization Director at Phase, how startups can forge relationships with translation agencies for global success


Janey Wong
Apr 5, 20245 min read
Leveraging Localization in Product Discovery and Delivery
Learn how to integrate localization in product development with insights from Morana Perić, Head of Localization at DeepL.


Janey Wong
Apr 4, 20245 min read
AI Localization: The Role of Humans and Limitations of AI
Discover the balance between AI and human expertise in localization. Learn to harness AI localization with Morana Perić from DeepL. Read now


Janey Wong
Apr 4, 20246 min read
Measuring the Impact of Localization for SaaS Companies
Software-as-a-Service (SaaS) companies live and die based on their ability to acquire and retain users across different geographies. As...

Janey Wong
Mar 6, 20244 min read
Audio Visual Localization: Key Trends and Best Practices
Discover Audio Visual Localization trends & best practices. Transform your content to resonate globally.

Janey Wong
Feb 28, 20244 min read
Start Small, Think Big: The Gradual Approach to Localization
Start small, think big. Discover how a gradual approach to localization can amplify your global reach and strengthen customer relationships.


Janey Wong
Feb 5, 20247 min read
How to Start a Localization Program Within a SaaS Startup
Learn how to launch a successful localization program for SaaS startups, covering key steps and tools, with insights from experts like Julio

Fred Fisher
Jan 15, 202412 min read
Software Localization Lifecycle
Written by Fred Fisher, Software Internationalization Consultant With the growing popularity of enterprise software and SaaS, the need to...


Janey Wong
Jan 12, 20246 min read
Enhancing User Experience through Localization: Impact on Engagement and Conversion Rates
Uncover the influence of UX localization on user engagement, conversion rates, and overall customer satisfaction. In an increasingly...

Janey Wong
Dec 6, 20234 min read
Communicating the Value of Localization: An Internal Battle
Explore strategic approaches and learn how to communicate the value of localization and overcome internal battles with stakeholders
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