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SaaS International Expansion: Why 83% Want to Go Global but Only 56% Feel Ready
New research reveals a 27-point gap between SaaS companies that want to expand globally and those that feel ready to do it. The missing piece? Localization, across the entire customer journey, not just the checkout page.

Nicola Calabrese
May 148 min read


AI Marketing Signals in B2B: The New GTM Playbook for SaaS Expansion
How AI is shifting B2B marketing from campaigns to real-time signals — and what that means for SaaS companies expanding internationally. Insights from Joliene van Grieken, Co-founder of The Growth Syndicate.

Nicola Calabrese
Apr 307 min read


Fractional Teams for SaaS: How to Build a Marketing Function for International Expansion
How to structure your marketing team when expanding internationally — why fractional talent, lean teams, and AI-powered execution are replacing traditional hiring. Insights from Joliene van Grieken, Co-founder of The Growth Syndicate.

Nicola Calabrese
Apr 308 min read


GEO for B2B SaaS: What Changes (and What Doesn't) When Marketing Shifts from SEO to AI Search
How GEO (Generative Engine Optimization) is changing content strategy for B2B SaaS companies expanding internationally — and why your localization strategy matters more than ever. Insights from Joliene van Grieken, Co-founder of The Growth Syndicate.

Nicola Calabrese
Apr 278 min read


Managing Multilingual Products: Lessons from a Localization Expert
Localization is a complex undertaking that requires specialized skills and expertise. As more startups look to expand globally,...

Janey Wong
Apr 12, 20245 min read


Audio Visual Localization: Key Trends and Best Practices
Discover Audio Visual Localization trends & best practices. Transform your content to resonate globally.

Janey Wong
Mar 6, 20244 min read


Tracking, Externalizing, And Managing Multilingual Content Localization
Learn all about tracking, externalizing, and managing your multilingual content localization.

Janey Wong
Nov 17, 20237 min read


Establish Brand Consistency Across Markets with SEO Localization
Learn how to ensure consistent brand identity across markets via SEO localization, emphasizing visual elements, feedback, and other factors.

Janey Wong
Nov 6, 20235 min read


Link Building Challenges And Strategies In SEO Localization
Unlock growth in localized markets with effective link-building strategies for SEO Localization

Janey Wong
Oct 30, 20235 min read


Strategies For Approaching SEO Localization
Master SEO localization strategies and optimize multilingual content for customization and scalability.

Undertow Team
Oct 30, 20238 min read


SEO Localization - A Step-By-Step Guide To Boosting Your Global Brand Presence
Supercharge your global brand presence with a step-by-step guide to SEO Localization.

Undertow Team
Oct 9, 202316 min read


Marketing translation, transcreation, multilingual copywriting… what’s the difference?
You want to promote your brand in international markets. So you look online for somebody to translate your marketing materials. And, all...

Undertow Team
Mar 12, 20219 min read


Should you translate your website and marketing materials?
Wondering whether you should translate your website and marketing materials?

Undertow Team
Feb 16, 20213 min read
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